The Scent of Seongsu: An Insider’s Guide to Korea’s Hottest Niche Perfume Brands

A close-up shot of elegant Nonfiction perfume bottles, showcasing their minimalist design and soft, muted labels, on a clean background.

Step off the subway at Seongsu station, and you can feel the creative pulse in the air. This former industrial district, with its sprawling warehouses and historic shoe factories, has transformed into Seoul’s undisputed capital of cool. It’s a canvas for art, fashion, and some of the most innovative concepts in beauty. For the fragrance … 더 읽기