A crowded, sunny shopping street in Hongdae packed with young people exploring trendy fashion and K-beauty stores.

Seongsu-dong vs. Hongdae: Which Seoul Neighborhood Is Right For You? (2025 Guide)

Planning a trip to Seoul is exhilarating, but choosing your home base can be tough. You’ve likely narrowed it down…
The intimate, candlelit interior of a romantic, themed bistro, with shelves of antique perfume bottles, hanging dried flowers, and a craft cocktail on a wooden table.

More Than a Meal: A Guide to Seongsu’s Most Unique Dining Experiences (2025)

In a city as dynamic as Seoul, a meal is rarely just about sustenance. It’s about culture, design, and connection.…
A large, glowing pop-up store shaped like a Dior handbag at night in Seongsu-dong, with light trails from cars on the wet street reflecting the structure.

The Ultimate Seongsu-dong Pop Up Store Schedule (Updated September 2025)

[Editor’s Note: This guide is updated monthly to bring you the latest on Seongsu’s pop-up scene. Last updated: September 4,…
A master shoemaker assisting a client during a trial fitting of a custom-made shoe, ensuring perfect comfort and fit in his Seongsu-dong workshop.

Guide to Seongsu-dong Custom Shoe Makers

For the discerning individual, a shoe is not merely an accessory; it is the foundation upon which personal style is…
A sophisticated art collector closely examining the details of a painting in a contemporary art gallery.

The Insider’s Guide: A Curated Walking Tour of Seoul’s Contemporary Art Galleries in Seongsu

Seongsu-dong is a neighborhood of captivating contrasts. The scent of leather from artisanal shoe workshops mingles with the aroma of…
A close-up shot of elegant Nonfiction perfume bottles, showcasing their minimalist design and soft, muted labels, on a clean background.

The Scent of Seongsu: An Insider’s Guide to Korea’s Hottest Niche Perfume Brands

Step off the subway at Seongsu station, and you can feel the creative pulse in the air. This former industrial…
A person working on a laptop in a stylish, industrial-chic cafe in Seongsu-dong, Seoul, with bright natural light from large windows.

Laptop-Friendly Havens: The Best Seongsu-dong Cafes for Remote Work

Seongsu-dong is easily one of Seoul’s most vibrant neighborhoods, packed with industrial-chic galleries, unique boutiques, and, of course, countless incredible…