global Spread

Harmony and Hype: Unveiling the Global Phenomenon of K-pop

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K-pop’s journey began in the early 1990s with the formation of boy bands and girl groups who introduced a new style of music that combined Western pop with Korean musical elements. This innovative blend, coupled with high-octane dance routines and eye-catching fashion, quickly captured the hearts of young audiences in Korea. However, it wasn’t until … 더 읽기

Dorothy’s Spicy Adventures: Korea’s Mukbang to the World

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The Birth of a Phenomenon Mukbang, a portmanteau of the Korean words “muk-ja” (eating) and “bang-song” (broadcast), originated in South Korea in the late 2000s. This trend began on Korean streaming platforms like AfreecaTV, where individuals, now famously known as “BJs” (Broadcast Jockeys), started live-streaming themselves eating large quantities of food while interacting with their … 더 읽기