The Ultimate Seongsu-dong Pop Up Store Schedule (Updated September 2025)

A large, glowing pop-up store shaped like a Dior handbag at night in Seongsu-dong, with light trails from cars on the wet street reflecting the structure.

[Editor’s Note: This guide is updated monthly to bring you the latest on Seongsu’s pop-up scene. Last updated: September 4, 2025.] If you’re wondering what is Seongsu-dong famous for, the answer is simple: it’s the undisputed heart of Seoul’s pop-up culture. This is where the biggest brands come to play, launching their most creative concepts … 더 읽기