Project Group “RRR”: A Blend of Talent and Imagination
The partnership will extend the already popular ‘RaChun Dance’ and ‘Buddy Chunsik’ projects, pushing the envelope with even more diverse activities. Since their debut in July 2021, RaChun Duo has captured the hearts of fans through idol cover dances and meme challenges, collaborating with renowned K-POP groups like IVE, aespa, and NCT 127. Their efforts have not only gone viral but have also cemented their position as influential K-POP influencers.
The Story of RRR: Encouragement and Growth
The new group name, RRR, encapsulates the spirit of mutual support and growth that both Ryan & Chunsik and RIIZE aspire to embody. Kakao has kicked off this venture by unveiling the RRR logo and plans to roll out a series of online and offline collaborations over the next three months. These include storytoons, a fan concert support challenge, and a special edition album launch, offering fans a rich, interactive narrative.
Innovative Digital Engagements and Merchandise
On the digital front, Kakao premiered the first episode of the storytoon ‘How to Fly’ on April 23, reinterpreting RIIZE’s new song ‘Impossible’ through the unique style of Kakao Friends. This storytoon is set to unfold in seven episodes, available on Kakao Friends’ SNS and RIIZE’s official Instagram.
In May, coinciding with RIIZE’s first fan concert ‘RIIZING DAY’, Kakao will also launch the ‘RRR Support Challenge’. Fans can look forward to a slew of digital goodies, which they can flaunt on KakaoTalk profiles and social media. Participants sharing their digital goodie snapshots with supportive messages for RRR will be entered into a draw to win special merchandise.
A New Album and Merchandise to Mark the Collaboration
Come June, RIIZE will release their first mini-album ‘RIIZING’ alongside the RRR edition album. Fans can also anticipate collaborative merchandise featuring RRR artwork, available at the Kakao Friends shop and through KakaoTalk gifts. This dual release promises to deliver a unique experience to both fanbases, combining the realms of content and commerce.
Final Thoughts from Kakao Friends
Choisun, Kakao Friends’ Creative Leader, expressed enthusiasm about the collaboration: “This project group RRR represents the RaChun Duo’s hopes to support RIIZE’s activities and grow together.” As the initiative rolls out, starting with RIIZE’s single this April, followed by the fan concert and album launch, Kakao invites all fans to support and enjoy the journey of RRR over the next three months.
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