Driving the Future of Mobility and Technological Innovation: An In-Depth Look at Hyundai Motor’s Strategy

Hyundai Motor’s Future of Mobility: Executive Summary

Hyundai Motor Company is aggressively pursuing technological innovation in future mobility sectors, including autonomous driving, robotics, and urban air mobility (UAM). A key milestone is set for 2025, with the planned completion of its ‘Integrated Modular Architecture (IMA)’ development system and the introduction of a second-generation dedicated electric vehicle platform. Complementing these hardware advancements, Hyundai is also reorganizing to prioritize software-centric vehicle development, reinforcing its Software Defined Vehicle (SDV) strategy to secure a leading position in the future mobility era. Hyundai’s multifaceted approach to future mobility technology development signifies a long-term, integrated vision that extends beyond traditional automotive manufacturing, aiming to revolutionize urban environments and lifestyles.

Introduction: Hyundai Motor’s Vision for the Future of Mobility

Hyundai Motor Company is proactively transforming itself from a traditional automaker into a “Smart Mobility Solution Provider” 1. At the heart of this shift lies the Group’s core value of “Progress for Humanity” 1, with future mobility technologies playing a crucial role in realizing this vision. Amid growing global interest in sustainable and innovative transportation solutions 5, Hyundai is accelerating its efforts to build a future mobility ecosystem through autonomous driving, robotics, UAM, and SDV technologies. Hyundai’s vision encompasses not just vehicle production but a broader goal of providing safe, convenient, and beneficial mobility solutions that will shape the future of cities and people’s lives.

3. The Power to Move the Future: Hyundai Motor’s Autonomous Driving Technology:

3.1. Progress Towards Full Autonomy:

Hyundai Motor is steadily advancing its autonomous driving technology with the ultimate goal of achieving full autonomy (SAE Level 5). The Society of Automotive Engineers (SAE) categorizes autonomous driving technology into six levels, from 0 to 5 9, and Hyundai is collaborating with leading companies in various fields to enhance its capabilities. Notably, it is working with Aptiv through their joint venture, Motional, to spearhead autonomous driving technology development 9. Motional has demonstrated its technology through pilot robotaxi services using the IONIQ 5 in Las Vegas 5, and recently completed successful highway autonomous driving tests of the IONIQ 5 robotaxi at Hyundai’s proving grounds, further validating its technical maturity 13. This collaboration combines Hyundai’s vehicle manufacturing prowess with Aptiv’s autonomous driving software expertise, creating a synergistic effect that marks a significant step towards the commercialization of practical autonomous driving technology beyond theoretical development.

3.2. Safety First and Technology Integration:

Hyundai Motor prioritizes safety in every aspect of its autonomous driving technology development 9. Autonomous vehicles are equipped with over 30 sensors, including cameras, radar, and LiDAR, to collect data about the surrounding environment 9. Based on this data, AI algorithms autonomously assess driving conditions and intervene to prevent accidents when risks are detected 9. In situations like drowsy driving, the system can automate tasks to reduce driver fatigue 9. Furthermore, Hyundai is incorporating advanced safety technologies that proactively protect both passengers and pedestrians from potential hazards, in addition to existing safety features like airbags, seat belts, and Advanced Driver Assistance Systems (ADAS) 9. A key partnership in this safety-focused development is with NVIDIA. Hyundai utilizes NVIDIA’s accelerated computing technology and AI Enterprise software to efficiently manage the vast amounts of data required for developing and training its autonomous driving AI models 18. Additionally, the NVIDIA Omniverse platform is used to build virtual environments for testing and validating the safety and reliability of Hyundai’s autonomous driving systems 18. The combination of a multi-sensor system, AI-driven real-time decision-making, and collaboration with a leader in AI computing are crucial for ensuring the reliability and safety of Hyundai’s autonomous driving technology.

3.3. 2025 Goals and Over-The-Air Updates:

Hyundai Motor plans to introduce over-the-air (OTA) software updates to all its vehicle models globally by 2025 9. This will allow customers to enhance their vehicle’s performance and add new features remotely, without needing to visit a service center 9. OTA updates will also apply to autonomous driving features, enabling continuous technological improvements and the addition of new autonomous driving capabilities. This is expected to play a significant role in maintaining vehicle value and enhancing the user experience. The goal of providing OTA updates to all vehicles by 2025 is a crucial step in realizing Hyundai’s SDV vision, demonstrating its commitment to maximizing user satisfaction through continuous performance enhancements and new feature offerings throughout the vehicle’s lifecycle.

While Hyundai Motor accelerates its autonomous driving technology development through collaborations with Motional and NVIDIA, it has reportedly dissolved its internal semiconductor strategy organization 28. This suggests a strategic shift towards focusing on external partnerships rather than in-house capabilities for autonomous driving chip development. Notably, Motional’s successful completion of a US driver’s license test with an IONIQ 5 robotaxi 16 is a significant achievement that demonstrates the practical readiness of Hyundai’s autonomous driving technology and is expected to build public trust and increase the feasibility of commercializing autonomous driving technology in real-world road conditions.

4. Ushering in the Robot Era: Hyundai Motor’s Robotics Initiatives:

4.1. Diverse Portfolio of Robot Solutions:

Hyundai Motor is also making extensive and innovative strides in the field of robotics. Hyundai Robotics, an affiliate of Hyundai Motor Group, is a leader in industrial robots and automation systems 30, offering manufacturing process robots, cleaning robots, LCD robots, and various automation system solutions 30. Beyond industrial applications like welding and cleaning robots, Hyundai is developing service robots such as the customer service robot DAL-e, the electric vehicle automatic charging robot ACR, and AI-based delivery robots 4, as well as wearable robots (CEX, VEX, X-ble MEX) designed to assist human strength 4. The MobED (Mobile Eccentric Droid) platform, featuring four wheels with independent drive, steering, and braking systems, is particularly noteworthy for overcoming the limitations of existing mobile robots and maximizing mobility in diverse environments 9. Hyundai’s robotics business is expanding beyond simple industrial automation to encompass various areas like service, personal assistance, and medical rehabilitation, reflecting a strategic diversification to secure future growth engines beyond its core automotive business.

4.2. Strategic Direction: Mobility of Things (MoT) and Boston Dynamics:

Hyundai Motor envisions a future where robots enable the free movement of objects, creating a “Mobility of Things (MoT)” ecosystem 9. A key element of this vision is the acquisition of the world-renowned robotics company Boston Dynamics 4. Boston Dynamics’ agile robots like Spot are already being utilized in industrial settings 4, and Hyundai aims to leverage their advanced robot technology to provide innovative solutions in logistics, services, and other fields, going beyond traditional vehicle-centric mobility. The establishment of the MoT ecosystem and the acquisition of Boston Dynamics demonstrate Hyundai’s ambitious goal to integrate robot technology deeply into daily life and logistics systems, realizing a new dimension of mobility that extends beyond the conventional automotive realm.

4.3. Potential Applications and Industrial Impact:

Hyundai Motor’s robot technology has the potential to bring innovative changes across various industries. Wearable robots can assist workers in construction, shipbuilding, aviation, and agriculture, enhancing their strength and work efficiency 34, while various forms of robots are expected to be utilized in logistics, service, and safety sectors 15. In service environments like hotels, robots are already being introduced to provide non-face-to-face services 31, which can help solve labor shortages and improve service quality. Hyundai Motor’s robotics technology development is projected to be a key driver for automation and efficiency gains not only in the automotive industry but also in a wide range of other sectors.

The wearable robot and exoskeleton market is expected to experience significant growth 34, which presents a positive market environment for Hyundai’s X-ble lineup. Additionally, the service robot market is also projected for rapid expansion 37, indicating high growth potential for Hyundai’s service robots, including DAL-e. The collaboration between Hyundai Motor and Boston Dynamics 38 is expected to drive innovation in AI-based robot technology in manufacturing and logistics, potentially providing Hyundai with operational efficiency and a competitive edge in future product development.

5. Leaping Towards the Sky: Hyundai Motor’s Urban Air Mobility (UAM) and Supernal:

5.1. Supernal’s Mission and eVTOL Development:

Hyundai Motor has established Supernal, an independent US-based subsidiary, to enter the urban air mobility (UAM) market 40, with the goal of providing safe, reliable, and accessible air mobility solutions 42. Supernal is developing the S-A2, a five-seat, battery-powered electric vertical take-off and landing (eVTOL) aircraft 40, aiming to launch commercial passenger services in urban areas starting in 2028 40. The establishment of Supernal demonstrates Hyundai Motor’s strong commitment to leading the innovation of future urban transportation by entering the air mobility market, a strategic decision that acknowledges the significant regulatory and technological hurdles while recognizing the potential of air travel as a crucial component of future transportation.

5.2. S-A2 Specifications and Features:

The S-A2 is designed to cruise at speeds over 120 mph at an altitude of 1,500 feet 40, accommodating one pilot and four passengers. It features eight tilting rotors and a V-shaped tail wing, inspired by the Supernal logo 40, and utilizes a fully electric propulsion system for eco-friendly operation. The aircraft is designed to operate with low noise levels, below 65 dB during vertical takeoff and landing and below 45 dB during cruise 40, prioritizing safety and passenger comfort in its development. Additionally, its modular interior design allows for flexible adaptation to cargo transport and various passenger configurations 43. The tilting rotors and low-noise design not only contribute to efficient operation but also consider harmony with the urban environment, aiming to alleviate noise pollution concerns and enhance operational flexibility within cities.

5.3. Partnerships and Ecosystem Development:

Supernal is forming strategic partnerships with various companies to build the UAM ecosystem. It is collaborating with Korean Air to design eVTOL aircraft and develop the domestic UAM ecosystem 44, and exploring opportunities with Blade Urban Air Mobility to develop AAM networks and operational models 42. Furthermore, Supernal is partnering with other aviation and infrastructure-related companies, including CHC Helicopter, Heli-One, Clay Lacy Aviation, and Sigma Air Mobility, to establish AAM networks, aircraft operations, vertiport infrastructure, and the overall operational ecosystem 42. These partnerships demonstrate Supernal’s proactive approach to recognizing the complexities of this new mode of transportation and collaborating with the broader aviation industry and infrastructure providers to build a comprehensive AAM ecosystem.

5.4. Commercialization Timeline and US Market Outlook:

Supernal aims for commercial operation by 2028 and plans to demonstrate a prototype in 2025 41. Notably, it targets showcasing flying taxis at the Los Angeles 2028 Olympics 41 and intends to expand its business primarily in the US market 41. However, the UAM market is still in its early stages, facing challenges such as establishing regulatory frameworks and increasing competition 51. Supernal is partnering with various US companies to develop networks and infrastructure within the US 42, indicating a strong commitment to entering the US market. The ambitious goal of commercialization by 2028 reflects Hyundai’s confidence in its UAM technology but also acknowledges the significant challenges of this nascent market.

While the domestic UAM commercialization target in Korea is projected for late 2025 41, Supernal’s focus is on the US market launch in 2028, reflecting strategic choices based on regional regulatory environments, infrastructure development pace, and market readiness. Supernal’s vision of integrating robotaxis for the “last mile” of the AAM journey 42 highlights the interconnectedness of Hyundai’s future mobility initiatives and the potential synergy between different modes of transportation.

6. The Foundation of Innovation: Hyundai Motor’s Integrated Modular Architecture (IMA) and Next-Generation EV Platform:

6.1. Integrated Modular Architecture (IMA) Development System:

Hyundai Motor is introducing the Integrated Modular Architecture (IMA) development system to create its next-generation dedicated EV platform, which will succeed the existing Electric-Global Modular Platform (E-GMP) 57. IMA aims to standardize core components like batteries and motors across various vehicle types 9, which is expected to reduce development complexity, achieve economies of scale to lower costs, and enhance technical reliability 24. Hyundai plans to complete the IMA development system by 2025 (user query), which is anticipated to lay the groundwork for more efficient and flexible production of a diverse range of EVs. The transition to the IMA system represents a fundamental shift in Hyundai’s vehicle development strategy, aligning with platform strategies adopted by other major automakers to efficiently produce a broad EV lineup through the standardization of key components.

6.2. Features and Benefits of the 2nd Generation Dedicated EV Platform:

Vehicles based on the next-generation EV platform developed under the IMA system are slated for launch starting in 2025 23. This platform will consist of the eM platform, dedicated to passenger EVs, and the eS platform, designed for purpose-built vehicles (PBVs) 23. The eM platform will target all segments of passenger EVs and is expected to offer a 50% improvement in driving range compared to current EVs (based on E-GMP) 23. It will also support Level 3 or higher autonomous driving technology and OTA software updates 23. The eS platform is designed as a fully flexible “skateboard” platform specifically for PBVs, expected to provide maximum versatility for various commercial applications 23. The next-generation platform will incorporate various battery solutions, including NCM and LFP batteries 57, and is considering different battery form factors and technologies like in-motion battery charging/discharging 57. The introduction of two distinct platforms, eM and eS, demonstrates a strategic segmentation to address the different market demands of the passenger car market with enhanced range and autonomy and the commercial vehicle market with versatile applications. The focus on next-generation battery technology is essential for improving performance and reducing costs.

6.3. Comparison with the Current E-GMP Platform:

Hyundai Motor’s current dedicated electric vehicle platform, E-GMP, has been utilized in various models, including the IONIQ 5, EV6, and GV60 6. E-GMP features innovative characteristics such as an 800V high-voltage system for ultra-fast charging, an integrated powertrain, and V2L (Vehicle-to-Load) functionality 6. IMA aims to build upon E-GMP by further expanding the standardization of modules and components, reducing costs through economies of scale, and enhancing development efficiency 57. Moreover, while E-GMP primarily focused on mid-size SUVs, IMA is expected to encompass almost all vehicle classes, from small SUVs to large SUVs, pickup trucks, and Genesis flagship models 57. If E-GMP was a crucial first step in Hyundai’s dedicated EV platform development, the development of IMA signifies continuous improvement and evolution, aiming to overcome limitations, enhance scalability, improve cost-effectiveness, and broaden the scope of vehicle applications. The promised 50% increase in driving range on the eM platform is a particularly significant improvement.

Key Comparison Table:

7. Software-Driven Innovation: Hyundai Motor’s Software Defined Vehicle (SDV) Strategy:

7.1. Transition to a Software-Centric Company:

Hyundai Motor has set an ambitious goal to transition its entire vehicle lineup to Software Defined Vehicles (SDVs) by 2025 (user query) 9. SDVs are vehicles where software plays a central role in their functionality and updates 9, and Hyundai recognizes SDV as a core technology for future mobility, alongside robotics and autonomous driving 69. To facilitate this transition, Hyundai plans to invest a substantial 18 trillion won in strengthening its software capabilities by 2030 22. Hyundai’s commitment to becoming an SDV company by 2025 signifies a fundamental shift in the automotive industry, highlighting the critical role of software innovation in the future of automobiles. SDVs are expected to provide a foundation for new features, personalized experiences, and new revenue streams.

7.2. Connected Car Operating System (ccOS):

Hyundai Motor is developing its own Connected Car Operating System (ccOS) 23. ccOS integrates and manages the vast amounts of data generated by the vehicle and its sensors 76, and its performance is being enhanced through a partnership with NVIDIA’s DRIVE platform, improving infotainment and AI capabilities 18. ccOS is being developed with high-performance computing, seamless computing, intelligent computing, and secure computing as its core objectives 76. Developing its own operating system provides Hyundai with greater control over its software architecture, allowing for improved integration of various vehicle systems, enhanced cybersecurity, and the rapid deployment of new features and services. The collaboration with NVIDIA ensures access to cutting-edge computing power.

7.3. Over-The-Air (OTA) Updates and Feature on Demand (FoD):

Hyundai Motor plans to offer OTA software updates, including various functions related to safety, convenience, connectivity, security, and driving performance, to all its models by 2025 9. OTA updates are expected to provide customers with the convenience of remote upgrades and contribute to maintaining the vehicle’s residual value 9. Additionally, Hyundai will introduce Feature on Demand (FoD) services, allowing customers to select and purchase specific features based on their needs and preferences 23. OTA updates and FoD services represent a significant shift in the traditional automotive business model, potentially providing Hyundai with recurring revenue streams through software subscriptions and personalized feature upgrades, while keeping vehicles up-to-date and enhancing customer satisfaction.

7.4. ‘Pleos 25’ Developer Conference and App Ecosystem:

Hyundai Motor is scheduled to host the ‘Pleos 25’ developer conference to accelerate SDV development and expand the app ecosystem for Hyundai, Kia, and Genesis vehicles 68. ‘Pleos’ is a new software brand representing Hyundai Motor’s vision for smart and sustainable mobility solutions 68. The conference will unveil a new open platform providing Software Development Kits (SDKs) and Application Programming Interfaces (APIs) for third-party app development on next-generation infotainment systems 68. The conference will focus on SDV, AI, and autonomous driving technologies 68. By hosting a developer conference and providing tools for third-party app development, Hyundai aims to foster a vibrant ecosystem around its SDV platform, similar to the smartphone app market, offering customers a wider range of in-car services and experiences.

7.5. Organizational Changes to Support SDV:

Hyundai Motor and Kia are restructuring their organizations to respond more agilely to SDV development 9. This includes shifting the focus of research and development organizations from vehicle-centric to software-centric approaches 83 and establishing the Advanced Vehicle Platform (AVP) division 69. Furthermore, software-related organizations have been integrated into the Vehicle SW Tech Unit 83. These significant organizational changes demonstrate Hyundai’s commitment to prioritizing software development and breaking down traditional silos between hardware and software development teams to effectively drive the transition to SDV.

The Software Defined Vehicle (SDV) market is projected for substantial growth 69, presenting a strong market opportunity for Hyundai’s strategic transition. The enhanced integration between SDVs and smartphones through the collaboration between Hyundai Motor and Samsung Electronics 85 highlights the importance of a user-centric approach and seamless connectivity in the SDV era. This integration aims to extend the digital experiences of home and personal devices into the vehicle, enhancing convenience and creating new connected experiences.

8. Targeting the US Market: Hyundai Motor’s Future Mobility Technologies:

8.1. Strategic Investment and Market Positioning:

Hyundai Motor is increasing its strategic investments in the US market, with the Hyundai Motor Group Metaplant America (HMGMA) under construction in Georgia expected to play a pivotal role 54. HMGMA will be crucial in mitigating tariff impacts and leveraging incentives through local EV production 89. Additionally, Hyundai is collaborating with NVIDIA to advance AI development for future mobility 18. These efforts are contributing to a continuous rise in Hyundai’s brand value in the US market, with increasing recognition of its EV lineup and future mobility vision 1. Hyundai’s investment in US manufacturing facilities, particularly for EV production, demonstrates a strong commitment to the US market, aligning with government policies and consumer demand for EVs while providing a hedge against potential trade barriers. The rise in brand value indicates growing acceptance of Hyundai’s future mobility vision among US consumers.

8.2. Impact of Hyundai Motor Group Metaplant America:

HMGMA is expected to have an annual production capacity of 300,000 to 500,000 EVs 91, significantly contributing to Hyundai’s goal of producing 1.2 million vehicles annually in the US. Trial production has already begun, and models like the IONIQ 9 are slated to be produced there 91. HMGMA is projected to create substantial job opportunities in Georgia and contribute to economic revitalization 91, and EVs produced at HMGMA are likely to qualify for tax benefits under the Inflation Reduction Act, enhancing their price competitiveness in the US market 94. HMGMA will be a key factor in expanding production capacity and increasing the competitiveness of EVs through tax benefits, further promoting the adoption of Hyundai’s EVs in the US market.

8.3. US EV Market Outlook and Competitive Landscape:

The US EV market is expected to experience significant growth 7, with an increasing number of affordable EVs being launched by companies like Hyundai, Ford, and Chevrolet 8. The competitive landscape is intense, with major automakers such as Tesla, GM, Honda, and Ford vying for market share 8, and consumer interest in EVs and the availability of models are on the rise 7. Hyundai, with its competitive EV models like the IONIQ 5 and IONIQ 6 and a reasonable pricing strategy, is well-positioned to expand its market share in the growing US EV market.

8.4. US UAM Market Outlook:

Supernal plans to launch UAM services in the US starting in 2028 40, with a strong focus on the importance of the regulatory environment and infrastructure development as key factors for UAM commercialization in the US 49. Supernal is establishing partnerships with US-based companies to develop networks and infrastructure 42, demonstrating a focused effort to enter the US UAM market by recognizing the potential of air mobility solutions in congested urban areas.

8.5. US Robotics Market Outlook:

Hyundai Motor plans to commercialize wearable robots like the X-ble Shoulder in the US market starting in 2026 34, exploring the potential of utilizing robots in various US industries 15. Additionally, it intends to further strengthen its robotics capabilities in the US through the Nasdaq listing of its global robotics subsidiary, Boston Dynamics 89. The North American market for humanoid and service robots is projected for substantial growth 37, and Hyundai, leveraging its own development and Boston Dynamics’ advanced technologies, is expected to meet the increasing demand for robot solutions in various sectors within the US.

Hyundai’s focus on the US market for EVs, UAM, and robotics indicates strategic priorities driven by factors such as market size, government policies, and technological leadership. The numerous initiatives and investments targeting the US market across various future mobility domains signify a deliberate strategy to establish a strong presence and leadership in this crucial region.

Conclusion: Hyundai Motor’s Trajectory Towards Future Mobility:

Hyundai Motor is poised to lead the future mobility era with a comprehensive and ambitious strategy spanning autonomous driving, robotics, UAM, and SDV. 2025 will be a pivotal year, marking the completion of IMA development and the launch of its next-generation EV platform. The SDV strategy, in particular, holds the potential to reshape the automotive industry. With its strong investment and strategic positioning in the US market, Hyundai demonstrates its potential to be a frontrunner in the evolving mobility landscape. Its integrated approach and continuous commitment to innovation position Hyundai as a key player in shaping the future of transportation, ultimately presenting the potential to emerge as a leader in the evolving mobility ecosystem.

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39. US Robotic Humanoid Market Report- Q4 2024 – ReportLinker, 3월 20, 2025에 액세스, https://www.reportlinker.com/dlp/84774ae2a8feb1fdeb575e4e954a50dd
40. UAM Snapshot – Supernal S-A2 – Flight Plan – Forecast International, 3월 20, 2025에 액세스, https://flightplan.forecastinternational.com/2024/03/28/uam-snapshot-supernal-s-a2/
41. Supernal aims to launch flying cars at LA 2028 Olympics – KED Global, 3월 20, 2025에 액세스, https://www.kedglobal.com/future-mobility/newsView/ked202410110016
42. Supernal, 3월 20, 2025에 액세스, https://www.supernal.aero/
43. Supernal Debuts eVTOL Product Concept at CES 2024 – Hyundai Europe, 3월 20, 2025에 액세스, https://www.hyundai.news/eu/articles/press-releases/supernal-debuts-evtol-product-concept-at-ces-2024.html
44. Supernal and Korean Air Announce Strategic Partnership to Spur Development of Advanced Air Mobility Vehicles and Operational Ecosystem – Hyundai Worldwide, 3월 20, 2025에 액세스, https://www.hyundai.com/worldwide/en/newsroom/detail/supernal-and-korean-air-announce-strategic-partnership-to-spur-development-of-advanced-air-mobility-vehicles-and-operational-ecosystem-0000000330
45. Supernal and Blade Urban Air Mobility Partner to Explore Operator and Network Models, 3월 20, 2025에 액세스, https://www.supernal.aero/newsroom/supernal-and-blade-urban-air-mobility-partner-to-explore-operator-and-network-models/
46. NBAA 2024: Supernal and Blade partner to develop network and fleet management operations – Urban Air Mobility News, 3월 20, 2025에 액세스, https://www.urbanairmobilitynews.com/air-taxis/nbaa-2024-supernal-and-blade-partner-to-develop-network-and-fleet-management-operations/
47. Supernal Takes Off With eVTOL Ambitions as S-A2 and Partnerships Forge Path in Urban Air Mobility – AeroXplorer, 3월 20, 2025에 액세스, https://aeroxplorer.com/articles/supernal-takes-off-with-evtol-ambitions-as-s-a2-and-partnerships-forge-path-in-urban-air-mobility.php
48. Hyundai Motor Group announces the formation of Supernal to lead the Group’s progress in Advanced Air Mobility, 3월 20, 2025에 액세스, https://www.hyundai.com/worldwide/en/newsroom/detail/hyundai-motor-group-announces-the-formation-of-supernal-to-lead-the-group%25E2%2580%2599s-progress-in-advanced-air-mobility-0000000438
49. Supernal (Hyundai Motor Group) S-A2 (concept design) – Electric VTOL News, 3월 20, 2025에 액세스, https://evtol.news/supernal-hyundai-motor-group-s-a2-concept-design
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51. [CES2024] Hyundai unveils eVTOL product concept for urban air transport services, 3월 20, 2025에 액세스, https://www.ajupress.com/view/20240110105049712
52. Mobility Technology Unfolds Skywards – Hyundai Motor Group, 3월 20, 2025에 액세스, https://www.hyundaimotorgroup.com/innovation/CONT0000000000005026
53. Supernal and Sigma Air Mobility Collaborate on AAM Market Development, 3월 20, 2025에 액세스, https://www.supernal.aero/newsroom/supernal-and-sigma-air-mobility-collaborate-on-aam-market-development/
54. Hyundai Motor to make EVs in US with $7.4 bn investment by 2025 – KED Global, 3월 20, 2025에 액세스, https://www.kedglobal.com/future-mobility/newsView/ked202105140002
55. Hyundai to spend $30 bn on improving quality of combustion engine cars – KED Global, 3월 20, 2025에 액세스, https://www.kedglobal.com/corporate-investment/newsView/ked202205250011
56. Can Korea commercialize UAM in 2025?, 3월 20, 2025에 액세스, https://www.koreaherald.com/article/3444763
57. ‘Hyundai Motor Way’ Sets Course for Accelerated Electrification and Future Mobility Goals at 2023 CEO Investor Day, 3월 20, 2025에 액세스, https://www.hyundainews.com/en-us/releases/3860
58. Hyundai Motor Group unveils E–GMP.S, the PBV dedicated platform, 3월 20, 2025에 액세스, https://www.hyundaimotorgroup.com/story/CONT0000000000170646
59. Hyundai to introduce 2nd generation of its E-GMP EV architecture by 2025 | Autocar India, 3월 20, 2025에 액세스, https://www.autocarindia.com/car-news/hyundai-to-introduce-2nd-generation-of-its-e-gmp-ev-architecture-by-2025-423718
60. Hyundai plans for double-digit profit margins via new EV platform, next-gen batteries, 3월 20, 2025에 액세스, https://electrek.co/2023/06/20/hyundai-plans-double-digit-profit-margins-via-new-ev-platform/
61. Hyundai’s Next-Gen EVs Will Get 50 Percent Better Range Than Today’s Models – Jalopnik, 3월 20, 2025에 액세스, https://www.jalopnik.com/hyundais-next-gen-evs-will-get-50-percent-better-range-1849647291/
62. Hyundai Motor Group Announces Future Roadmap for Software Defined Vehicles at Unlock the Software Age Global Forum, 3월 20, 2025에 액세스, https://www.hyundai.com/worldwide/en/newsroom/detail/hyundai-motor-group-announces-future-roadmap-for-software-defined-vehicles-at-unlock-the-software-age-global-forum-0000000125
63. Electrification | Innovation | Company – Hyundai Worldwide, 3월 20, 2025에 액세스, https://www.hyundai.com/worldwide/en/company/innovation/electrification
64. Hyundai Electric Global Modular Platform – Wikipedia, 3월 20, 2025에 액세스, https://en.wikipedia.org/wiki/Hyundai_Electric_Global_Modular_Platform
65. The History of Crash Safety Technology by Hyundai Motor Group, 3월 20, 2025에 액세스, https://www.hyundaimotorgroup.com/story/CONT0000000000072326
66. Hyundai Motor Group’s E-GMP architecture explained – EV Pulse, 3월 20, 2025에 액세스, https://www.evpulse.com/features/hyundai-motor-groups-e-gmp-architecture-explained
67. How Hyundai’s Electric-Global Modular Platform reinvents EV customers’ journeys, 3월 20, 2025에 액세스, https://www.hyundai.news/eu/articles/press-releases/how-hyundais-e-mp-reinvents-ev-customers-journeys.html
68. Hyundai Motor Group Launches ‘Pleos 25’ Conference to Accelerate Vehicle Software Development, 3월 20, 2025에 액세스, https://www.hyundainews.com/releases/4379
69. Hyundai chief Chung Euisun targets software-led car dominance by 2028 – KED Global, 3월 20, 2025에 액세스, https://www.kedglobal.com/corporate-strategy/newsView/ked202503190008
70. Hyundai Motor Group announces Software-defined Everything strategy at CES 2024, 3월 20, 2025에 액세스, https://www.autocarpro.in/news-international/hyundai-motor-group-announces-software-defined-everything-strategy-at-ces-2024-118591
71. Hyundai Motor and Kia Accelerate SDV Transition through Collaboration with Industry Leaders, 3월 20, 2025에 액세스, https://www.hyundainews.com/releases/3808
72. Hyundai Announces Future Roadmap for Software Defined Vehicles, 3월 20, 2025에 액세스, https://www.hyundai.news/es/articles/press-releases/hyundai-announces-future-roadmap-for-software-defined-vehicles.html
73. Software-Defined Vehicles (SDVs): The Road Ahead for Asian OEMs – Frost & Sullivan, 3월 20, 2025에 액세스, https://www.frost.com/growth-opportunity-news/mobility-automotive-transportation/digital-software/software-defined-vehicles-sdvs-the-road-ahead-for-asian-oems/
74. Software Defined Vehicle (SDV) Market Research 2025 – Global Forecast to 2030 with Tesla, Li Auto, NIO, Rivian, XPENG, and ZEEKR Leading the $1.23 Trillion Industry – GlobeNewswire, 3월 20, 2025에 액세스, https://www.globenewswire.com/news-release/2025/02/27/3034023/28124/en/Software-Defined-Vehicle-SDV-Market-Research-2025-Global-Forecast-to-2030-with-Tesla-Li-Auto-NIO-Rivian-XPENG-and-ZEEKR-Leading-the-1-23-Trillion-Industry.html
75. New Hyundai Connected Operating System – Endeavour Automotive, 3월 20, 2025에 액세스, https://www.endeavourautomotive.co.uk/hyundai/news/connected-operating-system/
76. HMG launches NVIDIA DRIVE ‘connected car’ infotainment and AI platform, 3월 20, 2025에 액세스, https://www.hyundai.news/uk/articles/press-releases/hmg-launches-nvidia-drive-connected-car-infotainment-and-ai-platform.html
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78. Hyundai launches ccOS for its NVIDIA-powered connected cars – IoT Tech News, 3월 20, 2025에 액세스, https://iottechnews.com/news/hyundai-ccos-nvidia-powered-connected-cars/
79. Hyundai Motor to unveil new software brand Pleos next month – THE INVESTOR, 3월 20, 2025에 액세스, https://m.theinvestor.co.kr/article/10427517
80. Hyundai Motor Group to Host PLEOS 25 for Software-Defined Vehicles (SDVs), 3월 20, 2025에 액세스, https://thekoreancarblog.com/hyundai-motor-group-to-host-pleos-25-for-software-defined-vehicles-sdvs/
81. Hyundai Motor Group to launch Pleos at Seoul Developer Conference – AutoTechInsight, 3월 20, 2025에 액세스, https://autotechinsight.ihsmarkit.com/news/5280622/hyundai-motor-group-to-launch-pleos-at-seoul-developer-conference
82. Hyundai Motor Group Launches ‘Pleos 25’ Conference to Accelerate Vehicle Software Development – Kia Global Media Center, 3월 20, 2025에 액세스, https://www.kianewscenter.com/images-and-videos/image/hyundai-motor-group-launches–pleos-25–conference-to-accelerate-vehicle-software-development/a/586198f0-4ed8-446b-8ec8-4aeea4308819
83. Hyundai Motor and Kia Revamp R&D Organization to Make it More Agile, Flexible and Independent Like Startups, 3월 20, 2025에 액세스, https://www.hyundai.com/worldwide/en/newsroom/detail/hyundai-motor-and-kia-revamp-r%2526d-organization-to-make-it-more-agile%252C-flexible-and-independent-like-startups-0000000258
84. Hyundai, Kia to revamp R&D organization – KED Global, 3월 20, 2025에 액세스, https://www.kedglobal.com/automobiles/newsView/ked202312280009
85. Hyundai Motor Group and Google Collaborate on Software Capability for Future Mobility Innovation, 3월 20, 2025에 액세스, https://www.hyundainews.com/en-us/releases/4331
86. Hyundai Motor, Kia and Samsung Electronics Join Forces to Advance SDV User Experience, 3월 20, 2025에 액세스, https://www.prnewswire.com/news-releases/hyundai-motor-kia-and-samsung-electronics-join-forces-to-advance-sdv-user-experience-302258037.html
87. Hyundai Motor, Kia and Samsung Electronics join forces to advance SDV user experience, 3월 20, 2025에 액세스, https://www.greencarcongress.com/2024/09/20240925-hyundai2.html
88. Hyundai IONIQ 9 and Samsung SmartThings Redefine the SDV Era at CES 2025, 3월 20, 2025에 액세스, https://thekoreancarblog.com/hyundai-ioniq-9-and-samsung-smartthings-redefine-the-sdv-era-at-ces-2025/
89. Hyundai Motor Group leads global investment in future mobility – The Korea Post, 3월 20, 2025에 액세스, http://www.koreapost.com/news/articleView.html?idxno=43905
90. Hyundai Invests US$16.6bn in EVs and Hydrogen Innovation – EV Magazine, 3월 20, 2025에 액세스, https://evmagazine.com/mobility/how-sustainability-underpins-hyundais-us-16-6bn-investment
91. Hyundai Motor to Complete U.S. Metaplant This Month, Invites Trump to Inauguration Ceremony – Businesskorea, 3월 20, 2025에 액세스, https://www.businesskorea.co.kr/news/articleView.html?idxno=236878
92. Hyundai Motor braces for Trump’s tariffs on US auto imports – The Korea Herald, 3월 20, 2025에 액세스, https://www.koreaherald.com/article/10421047
93. Hyundai touts US presence as Trump tariff plans loom over foreign automakers, 3월 20, 2025에 액세스, https://www.foxbusiness.com/fox-news-auto/hyundai-touts-us-presence-trump-tariff-plans-loom-over-foreign-automakers
94. Hyundai Metaplant America to boost its EV sales in the US, 3월 20, 2025에 액세스, https://www.teslarati.com/hyndai-metaplant-america-plant-georgia/
95. Hyundai Motor America Reports Record-Breaking February 2025 Sales – PR Newswire, 3월 20, 2025에 액세스, https://www.prnewswire.com/news-releases/hyundai-motor-america-reports-record-breaking-february-2025-sales-302389264.html
96. $537+ Billion United States Electric Vehicles (EV) Market Forecast, 2033: Featuring Analysis of Leading Companies Tesla, BMW, BYD, Mercedes-Benz, Ford, General Motor, Nissan, and Toyota – GlobeNewswire, 3월 20, 2025에 액세스, https://www.globenewswire.com/news-release/2025/01/23/3014081/28124/en/537-Billion-United-States-Electric-Vehicles-EV-Market-Forecast-2033-Featuring-Analysis-of-Leading-Companies-Tesla-BMW-BYD-Mercedes-Benz-Ford-General-Motor-Nissan-and-Toyota.html
97. US Electric Vehicle Market to Witness Major Growth by 2032 | – openPR.com, 3월 20, 2025에 액세스, https://www.openpr.com/news/3918753/us-electric-vehicle-market-to-witness-major-growth-by-2032
98. 2025 Hyundai Ioniq 5 Review, Pricing, and Specs – Car and Driver, 3월 20, 2025에 액세스, https://www.caranddriver.com/hyundai/ioniq-5
99. 2025 Hyundai Ioniq 6 Review, Pricing, and Specs – Car and Driver, 3월 20, 2025에 액세스, https://www.caranddriver.com/hyundai/ioniq-6
100. US EV Sales Explode in Q4, Reaching a Record 1.3 Million – EVinfo.net, 3월 20, 2025에 액세스, https://evinfo.net/2025/01/us-ev-sales-explode-in-q4-reaching-a-record-1-3-million/
101. Hyundai Motor Group and Safran signed a Memorandum of Understanding for Advanced Air Mobility development cooperation, 3월 20, 2025에 액세스, https://www.safran-group.com/pressroom/hyundai-motor-group-and-safran-signed-memorandum-understanding-advanced-air-mobility-development-2022-07-19
102. Straight from the Source: Why I Joined Supernal, 3월 20, 2025에 액세스, https://newsroom.supernal.aero/straight-from-the-source-joining-supernal-fefe4770361a
103. Humanoid Robot Market to Hit USD 76.97 Billion by 2032, at 48.36% CAGR | Research by SNS Insider – GlobeNewswire, 3월 20, 2025에 액세스, https://www.globenewswire.com/news-release/2025/02/04/3020415/0/en/Humanoid-Robot-Market-to-Hit-USD-76-97-Billion-by-2032-at-48-36-CAGR-Research-by-SNS-Insider.html