SOUTH KOREA
A Brief History The Hyundai Tucson, named after the city of Tucson, Arizona, made its debut in 2004. It was Hyundai’s ambitious foray into the compact SUV market, a segment that was rapidly gaining popularity worldwide. The Tucson was Hyundai’s response to a growing demand for versatile, family-friendly, and efficient vehicles. Market Reception and Evolution … 더 읽기
A Leap in Eco-Friendly Automotive Technology Kia Motors has long been at the forefront of automotive innovation, and the Niro represents a significant leap in eco-friendly technology. Introduced in 2016, the Niro was Kia’s first model designed from the ground up as a hybrid electric vehicle. Its powertrain combines a gasoline engine with an electric … 더 읽기
Hyundai’s Market Strategy Understanding Global Needs Hyundai, known for its strategic market approaches, recognized a growing demand for compact SUVs globally. The Kona was developed as a response to this demand, targeting urban drivers who desire the versatility of an SUV in a more manageable size for city driving. Design Philosophy Hyundai’s design philosophy, characterized … 더 읽기
