KoreaPlus-Lifes

Hi, I'm [jeybee]. As a long-time resident of Seoul, I'm passionate about uncovering the authentic, everyday magic of Korea. This blog is my way of sharing my favorite spots, tips, and cultural insights with you, beyond the usual tourist traps.

The Only Guide You Need: 15 Best Restaurants in COEX & Samseong

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The bright and bustling atmosphere of a modern food court with people ordering from various stalls with neon signs.

Intro: Best Restaurants in COEX & Samseong Standing in the heart of Samseong-dong, phone in hand, feeling the familiar wave of decision fatigue? You’re surrounded by towering glass buildings, the endless buzz of the COEX Mall, and hundreds of dining options. It’s overwhelming. You need more than just a list; you need a confident recommendation … 더 읽기

The Ultimate COEX Mall Shopping and Attractions Guide (2025 Seoul Insider)

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The spacious and modern interior of the COEX underground shopping mall, with visitors browsing various international brand storefronts.

Welcome to Seoul! If you’re building your itinerary, there’s one place that’s probably on your list but feels a bit intimidating: COEX Mall. As the world’s largest underground shopping mall, it’s more than just a place to shop—it’s a city-within-a-city. Feeling overwhelmed? Don’t be. I’ve walked these sprawling halls more times than I can count, … 더 읽기

Seongsu-dong vs. Hongdae: Which Seoul Neighborhood Is Right For You? (2025 Guide)

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A crowded, sunny shopping street in Hongdae packed with young people exploring trendy fashion and K-beauty stores.

Planning a trip to Seoul is exhilarating, but choosing your home base can be tough. You’ve likely narrowed it down to two of the city’s most dynamic districts, and now you’re facing the ultimate question: Seongsu-dong vs. Hongdae for tourists? Both offer incredible but vastly different experiences. One is Seoul’s sophisticated, trend-setting hub, while the … 더 읽기