Introduction to Naver’s Innovative Approach
In an era where branding and intellectual property (IP) are paramount, Naver has unveiled remarkable results through its ‘Brand Launcher’ and ‘Brand Booster’ programs aimed at supporting Small and Medium Enterprises (SMEs). These programs, dedicated to fostering brand IP creation and strategic development, have led to substantial quantitative and qualitative advancements for participating SMEs.
Empowering SMEs with Brand Launcher
Launched last year, the ‘Brand Launcher’ and ‘Brand Booster’ programs have been pivotal in maximizing SME growth. With a tailored approach, these initiatives provide comprehensive support, including education, consulting, and hands-on practices by professional coaches, catering to the diverse needs of SMEs at different stages of their development.
Tangible Results from Tailored Support
Naver reports that 30 SMEs in the food and pet sectors, after participating in the ‘Brand Launcher’ program, saw their sales and order numbers soar by an average of 50% and 40%, respectively, over two months. Highlighting individual success, a local flower tea producer experienced a staggering 250% increase in sales and doubled its customer spending during the program.
Brand Booster: Customized Branding and Growth
The ‘Brand Booster’ program, focusing on customized branding and education, has propelled over 100 businesses to more than double their transaction volumes within six months following their participation, compared to the previous year. The program’s standout success, the nutritious meal kit brand ‘Sapyung’, recorded a nearly 290% surge in transactions.
A Platform for Sustainable Growth and D2C Strategies
Kim Seong-gyu, leader of Naver Shopping overseeing the ‘Brand Booster’ program, emphasized the importance of enabling SMEs to strengthen their branding with unique stories and develop Direct to Consumer (D2C) strategies. The platform’s commitment is to uncover SMEs capable of evolving into major brands and support their sustainable growth.
Conclusion: Naver’s Role in Shaping the Future of SMEs
Naver‘s initiatives represent a significant leap forward in assisting SMEs with their branding and growth strategies. By providing specialized programs that cater to the unique needs of these enterprises, Naver is not only fostering immediate financial success but also laying the groundwork for long-term, sustainable growth.
