Guide to Seongsu-dong Custom Shoe Makers

A master shoemaker assisting a client during a trial fitting of a custom-made shoe, ensuring perfect comfort and fit in his Seongsu-dong workshop.

For the discerning individual, a shoe is not merely an accessory; it is the foundation upon which personal style is built. While the world’s luxury capitals offer no shortage of off-the-rack options, a growing number of connoisseurs are turning to Seoul for a more intimate and rewarding experience. In the heart of the city lies … 더 읽기

The Insider’s Guide: A Curated Walking Tour of Seoul’s Contemporary Art Galleries in Seongsu

A sophisticated art collector closely examining the details of a painting in a contemporary art gallery.

Seongsu-dong is a neighborhood of captivating contrasts. The scent of leather from artisanal shoe workshops mingles with the aroma of single-origin coffee, and the raw texture of industrial warehouses provides a dramatic backdrop for the city’s most forward-thinking creative movements. For the discerning art enthusiast, this district has become the undisputed heart of the city’s … 더 읽기

The Scent of Seongsu: An Insider’s Guide to Korea’s Hottest Niche Perfume Brands

A close-up shot of elegant Nonfiction perfume bottles, showcasing their minimalist design and soft, muted labels, on a clean background.

Step off the subway at Seongsu station, and you can feel the creative pulse in the air. This former industrial district, with its sprawling warehouses and historic shoe factories, has transformed into Seoul’s undisputed capital of cool. It’s a canvas for art, fashion, and some of the most innovative concepts in beauty. For the fragrance … 더 읽기