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K-beauty retail

💄 Olive Young is a pharmacy that learned retail

You do not need every viral toner. You need SPF you will actually reapply and a moisturizer that survives cabin air. Staff English varies; photo-translate the shelf talkers.

Passport tax-free at participating stores (Myeongdong flagship is the easy one). Keep receipts for airport checks. Refund process.
Olive Young app / membership stacks coupons. Some discounts need a Korean number — not worth a new SIM just for that.
Neighborhood stores are calmer and still stock the hits. Myeongdong is for variety and crowds. Myeongdong.
Liquids in carry-on: 100 ml rule still exists. Ship or check a bag if you panic-bought ten sunscreens.

Myeongdong → Tax refund →