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LG Household & Health Care

⚡ Quick answer: LG H&H is a major South Korean cosmetics, household goods and beverage company, part of the LG conglomerate.

LG Household & Health Care, commonly abbreviated LG H&H, is one of South Korea's largest beauty and consumer-goods companies and a member of the LG corporate group.

Overview

LG Household & Health Care is a major South Korean company operating in cosmetics, household and personal-care products, and beverages. It is part of the broader LG conglomerate, one of Korea's largest business groups. Within the beauty industry it is generally considered one of the two leading Korean cosmetics companies, frequently compared and contrasted with Amorepacific. The company is publicly traded in South Korea.

Beauty brands

LG H&H's cosmetics portfolio includes prestige and mass brands. Its luxury skincare line The History of Whoo, inspired by Korean court and herbal traditions, has been one of its most prominent and commercially significant brands, particularly in Asian markets. Other beauty brands associated with the company include Su:m37, O HUI and Belif. The company also owns or has acquired various personal-care and consumer brands over time.

Business breadth

Unlike a pure-play cosmetics firm, LG H&H spans three broad areas: beauty (cosmetics), home care and personal care (household and hygiene products), and refreshment (beverages, including a long-standing Korean Coca-Cola bottling business). This diversified structure distinguishes it within the Korean beauty landscape and gives it a wide consumer footprint across daily-use categories.

Key facts

Part of South Korea's LG corporate group
One of the two leading Korean cosmetics companies alongside Amorepacific
Owner of the prestige skincare brand The History of Whoo
Operates across beauty, household/personal care, and beverages
Publicly listed in South Korea

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✍️ Written & reviewed by the KoreaPlus Editorial team — dermatologist-informed, cosmetic-science researched & source-cited. Last reviewed 2026-06-21.

General educational information using cosmetic structure-function wording — not medical advice. Always patch-test new actives. © KoreaPlus.