Clio (Clio Cosmetics)

Clio is a South Korean cosmetics company recognized primarily for color makeup, including eye products and other point-makeup items popular in the K-beauty market.

Overview

Clio is a South Korean beauty company focused largely on color cosmetics (makeup), in contrast to the many K-beauty names centered on skincare. It is publicly traded in South Korea. The company has built its reputation around makeup categories such as eyeliners, eye makeup and cushion-type complexion products.

Brand identity

Clio is known for makeup that emphasizes pigmentation, wear and on-trend shades, appealing to consumers seeking color products within the broader K-beauty ecosystem. The company operates multiple beauty brands across makeup and related categories, allowing it to address different consumer segments and price points.

Market position

Within an industry frequently associated with skincare, Clio stands out as a notable Korean specialist in color cosmetics. Its products are distributed both in Korea and internationally, and the brand is commonly featured in K-beauty makeup discussions. It exemplifies the diversity of the Korean beauty market beyond skincare.

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Sources

• Clio Cosmetics official site ↗
• Cushion compact (K-beauty context) — Wikipedia ↗

✍️ Written & reviewed by the KoreaPlus Editorial team — dermatologist-informed, cosmetic-science researched & source-cited. Last reviewed 2026-06-21.

General educational information using cosmetic structure-function wording — not medical advice. Always patch-test new actives. © KoreaPlus.