Laneige
Laneige is a South Korean cosmetics brand under Amorepacific, internationally recognized for hydration-focused skincare such as sleeping masks and lip-care products.
Overview
Laneige is a popular South Korean skincare brand owned by the Amorepacific group. Its name derives from the French word for snow, reflecting a brand identity centered on hydration and moisture. It sits in the accessible-premium segment and has achieved strong international recognition.
Signature products
Laneige is especially well known for hydration-focused items, including overnight sleeping masks and lip-care products that have become widely popular internationally. These hero products have helped the brand gain visibility in Western markets and through global beauty retailers.
Role in K-beauty
Laneige is frequently highlighted as one of the K-beauty brands that successfully crossed over to mainstream international audiences. As part of Amorepacific's portfolio, it represents the group's effort to build globally appealing, concept-driven skincare. Its emphasis on hydration aligns with the moisture-centric ethos common in Korean skincare.
- South Korean skincare brand owned by Amorepacific
- Brand identity centered on hydration and moisture
- Known internationally for sleeping masks and lip care
- One of the more globally successful K-beauty brands
- Name derives from the French word for snow
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🏢 Amorepacific Group🧴 LG Household & Health Care⚗️ Cosmax🏭 Kolmar Korea🔬 Cosmecca Korea💄 Able C&C (Missha)✍️ Written & reviewed by the KoreaPlus Editorial team — dermatologist-informed, cosmetic-science researched & source-cited. Last reviewed 2026-06-21.
General educational information using cosmetic structure-function wording — not medical advice. Always patch-test new actives. © KoreaPlus.