A Welcome Boost from Laotian Workers
Gokseong County in South Jeolla Province has reported significant improvements in agricultural productivity, thanks to the diligent efforts of seasonal workers from Muang Phatthana, Laos. These workers have been instrumental during the farming peak season, engaging in various tasks such as melon planting, strawberry and potato harvesting, and fertilizer application in orchards since their arrival on February 22nd.
With an average age of 34, these Laotian workers are notably younger and more efficient compared to local labor, enhanced by pre-arrival agricultural training. Their reliability and speed have led to increasing adoption among local farmers, easing the chronic labor shortages that have plagued the region.
Continuous Monitoring to Safeguard Workers’ Rights
Local authorities have underscored their commitment to protecting the rights of these workers by conducting regular inspections at work sites. This proactive approach ensures that the Laotian labor force is treated fairly, maintaining high ethical standards in employment practices.
Gokseong’s “DdukBang Market” Pop-Up Store: A Local Branding Success
Celebrating Local Culture and Commerce
Gokseong County recently concluded a successful operation of the “DdukBang Market” pop-up store in Dongmyeong-dong, Gwangju, as part of a local branding initiative sponsored by the Ministry of the Interior and Safety. From distributing memorabilia to promoting the “Gokseong Mall” online store, the event played a pivotal role in enhancing the brand value of local products. The pop-up store not only showcased Gokseong’s unique offerings but also gathered valuable feedback through surveys, which will inform future content development and marketing strategies.
Building Brand and Boosting Tourism
A local official expressed enthusiasm about the DdukBang Market becoming a cornerstone of Gokseong’s branding efforts, contributing significantly to attracting tourists. The county plans to continue supporting such initiatives to cement its position as a key player in the regional tourism and commerce sectors.
