IKEA’s Strategic Expansion in South Korea: A New Chapter in Urban Retail Innovation

A modern IKEA building in Seoul with the company’s bold yellow logo on a blue facade, symbolizing urban retail expansion in South Korea.

IKEA’s Strategic Expansion: IKEA’s Urban Pivot in Asia IKEA, the globally recognized Swedish home furnishings powerhouse, is transforming its approach to Asian markets by placing South Korea at the heart of its new strategy. As consumer preferences shift toward convenience, digital connectivity, and sustainability, IKEA has chosen Korea—a tech-savvy, design-forward society—as a critical testing ground … 더 읽기