AliExpress’s Aggressive Expansion into South Korea: A Double-Edged Sword for Consumers and Local Businesses
Overview of AliExpress’s business model and its appeal to Korean consumers. Analysis of the marketing strategies employed by AliExpress, focusing on low pricing and free shipping. The growth of AliExpress in South Korea, backed by data and consumer trends. Exploration of the advantages for consumers, including access to a wide range of products, lower prices, … 더 읽기