The Ultimate COEX Mall Shopping and Attractions Guide (2025 Seoul Insider)

The spacious and modern interior of the COEX underground shopping mall, with visitors browsing various international brand storefronts.

Welcome to Seoul! If you’re building your itinerary, there’s one place that’s probably on your list but feels a bit intimidating: COEX Mall. As the world’s largest underground shopping mall, it’s more than just a place to shop—it’s a city-within-a-city. Feeling overwhelmed? Don’t be. I’ve walked these sprawling halls more times than I can count, … 더 읽기

Seongsu-dong vs. Hongdae: Which Seoul Neighborhood Is Right For You? (2025 Guide)

A crowded, sunny shopping street in Hongdae packed with young people exploring trendy fashion and K-beauty stores.

Planning a trip to Seoul is exhilarating, but choosing your home base can be tough. You’ve likely narrowed it down to two of the city’s most dynamic districts, and now you’re facing the ultimate question: Seongsu-dong vs. Hongdae for tourists? Both offer incredible but vastly different experiences. One is Seoul’s sophisticated, trend-setting hub, while the … 더 읽기

More Than a Meal: A Guide to Seongsu’s Most Unique Dining Experiences (2025)

The intimate, candlelit interior of a romantic, themed bistro, with shelves of antique perfume bottles, hanging dried flowers, and a craft cocktail on a wooden table.

In a city as dynamic as Seoul, a meal is rarely just about sustenance. It’s about culture, design, and connection. Nowhere is this more apparent than in Seongsu-dong, the city’s vibrant hub of creativity, where former warehouses and factories have been reborn as canvases for culinary innovation. For those who believe dining is an art … 더 읽기