Hyundai

Hyundai Motor (현대자동차) is the world's 3rd-largest automaker group (with Kia), rapidly expanding into EVs (IONIQ), hydrogen, and robotics (it owns Boston Dynamics). Travellers will ride in Hyundai/Kia taxis constantly, and can explore the brand at the futuristic Hyundai Motorstudio showrooms in Seoul and Goyang.

✅ Best for: Car lovers, EV/tech fans, families (interactive exhibits), and design enthusiasts.

⏰ When: Hyundai Motorstudio Seoul (Gangnam): 09:00–18:00, closed Mondays. Free.

How to Experience Hyundai

1. Visit Hyundai Motorstudio Seoul in Gangnam — futuristic showroom with cafe, free entry.
2. Motorstudio Goyang (near Seoul) is the largest — test drives, factory-style exhibits, kids zones.
3. Most Korean taxis are Hyundai Sonata/Grandeur or Kia — book via Kakao T app.
4. Spot IONIQ 5 & 6 EVs everywhere — Korea has dense, fast charging infrastructure.
5. Hyundai Department Store (different division) is a separate luxury shopping experience worth visiting.

💰 Price & Budget

💡 Insider Tips

• Don't confuse Hyundai Motor with Hyundai Department Store or Hyundai Heavy Industries — separate companies post-split.
• Motorstudio Goyang has a real assembly-line walkthrough — book ahead online.
• The Seoul Motorstudio rooftop and cafe are a quiet Gangnam rest stop.
• Hyundai/Kia EVs dominate Korean roads — a glimpse of the country's green-transport push.
• Boston Dynamics' Spot robot is sometimes demoed at Motorstudio events.
• Korean-built Genesis (Hyundai's luxury brand) showrooms are in Gangnam — worth a look.

🗺️ Location & Maps

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