TREASURE (트레저) is a South Korean boy group under YG Entertainment, formed through a public survival competition and launched on August 7, 2020. With members spanning Korea, Japan, and beyond, the group built a devoted global fanbase known as TREASURE MAKER and quickly became one of K-pop's standout fourth-generation acts.
Who Is TREASURE and Why They Matter
TREASURE (Korean: 트레저) is a multinational boy group under YG Entertainment, one of South Korea's most influential entertainment companies. Officially debuting on August 7, 2020, the group arrived as a flagship project meant to carry YG's next generation of idols, following in the footsteps of label-mates like BIGBANG, WINNER, and iKON.
What sets TREASURE apart is its combination of polished production, charismatic stage presence, and a versatile lineup that blends powerful vocals, sharp rap, and dynamic choreography. As a fourth-generation K-pop act, the group rose to prominence with a rapidly growing international following, particularly across Asia, where their music and concept resonated widely. Their consistent output and energetic live performances have cemented them as a notable name in the modern K-pop landscape.
Debut & Origins: The Survival Show Beginnings
TREASURE's formation traces back to YG Treasure Box, a survival competition program that aired in 2018 and 2019. The show pitted YG trainees against one another to determine the final lineup of the company's upcoming boy group, giving fans an early window into the members' personalities and talents long before their official debut.
After a series of pre-debut releases and promotions, the group made its full official debut on August 7, 2020, with the single album THE FIRST STEP: CHAPTER ONE. TREASURE launched with a larger lineup that, following member departures in the years after debut, settled into the current ten-member group. This survival-show origin gave TREASURE a built-in fanbase and a strong narrative of perseverance that the fandom continues to celebrate.
TREASURE Members & Roles
TREASURE currently comprises ten members, each contributing distinct strengths to the group's vocals, rap, dance, and visuals:
- Hyunsuk — Leader and rapper, one of the group's central guiding figures.
- Jihoon — Co-leader, vocalist and dancer known for his versatility.
- Yoshi — Rapper, often credited for his involvement in songwriting and lyrics.
- Junkyu — Vocalist, also recognized for his visuals.
- Jaehyuk — Vocalist and dancer with a steady, all-rounder presence.
- Asahi — Vocalist, frequently noted for his contributions to music production.
- Yedam — Vocalist recognized for his strong singing ability.
- Doyoung — Vocalist and dancer, known for his lively stage energy.
- Haruto — Rapper, one of the younger members with a commanding stage presence.
- Park Jeongwoo — Vocalist and one of the youngest members of the group.
The lineup brings together Korean and Japanese members, reflecting TREASURE's international makeup and broad appeal across multiple markets.
Signature Discography & Title Tracks
TREASURE's discography is anchored by their THE FIRST STEP series, the chapter-based releases that introduced the group to the world in 2020. The debut single "BOY" set the tone, followed by additional title tracks such as "I LOVE YOU" and "MMM (음)" that showcased the group's range across upbeat and emotive concepts.
Subsequent releases expanded their sound with energetic, hook-driven singles like "JIKJIN (직진)" and "HELLO," while later projects leaned into more mature and experimental territory. The group has also placed strong emphasis on the Japanese market, releasing Japanese-language music and full-length projects tailored to fans there. Across their catalog, TREASURE balances high-energy performance tracks with melodic vocal showcases, giving the group a flexible and recognizable musical identity.
Achievements & Chart Milestones
Since debut, TREASURE has established itself as a commercially successful fourth-generation K-pop group. Their releases have performed well on major South Korean album charts and on the charts in Japan, reflecting both domestic strength and significant cross-border popularity.
The group received new-artist and popularity recognition at award ceremonies in the period following their debut. They have also held concert tours and fan-meeting events across Asia, drawing large crowds and underscoring their growing live-performance reputation. While individual records and exact figures vary over time, TREASURE's consistent chart presence and award recognition mark them as a well-established act within the contemporary K-pop scene.
Musical Style, Concept & Global Impact
TREASURE's style blends polished pop production with hip-hop influences characteristic of YG Entertainment, resulting in tracks that range from bright, anthemic singles to harder-edged performance numbers. The group is known for tight choreography, layered vocal lines, and concepts that often emphasize youthful confidence and emotional sincerity.
A defining feature of TREASURE is their self-production involvement, with several members contributing to songwriting, composition, and lyrics. This hands-on approach has helped shape a sound that feels personal to the group. Their multinational lineup and bilingual output have fueled a strong global impact, particularly across Japan and broader Asian markets, while social media and music platforms have carried their reach to fans worldwide.
The Fandom: TREASURE MAKER
TREASURE's official fandom is called TREASURE MAKER, a name that frames fans as active partners in building the group's success rather than passive supporters. The fandom is known for its dedication to streaming, voting, and supporting album sales, contributing meaningfully to the group's chart performances.
Fan culture around TREASURE is highly interactive, with members maintaining a close, friendly rapport with supporters through live broadcasts, behind-the-scenes content, and social media. This warm, accessible image has been central to the group's appeal, helping TREASURE MAKER grow into a passionate global community that continues to champion the group's music and milestones.
❓ FAQ
When did TREASURE debut and under which agency?
TREASURE officially debuted on August 7, 2020, under YG Entertainment with the single album THE FIRST STEP: CHAPTER ONE. The group was formed through the survival show YG Treasure Box.
Who are the members of TREASURE?
TREASURE currently has ten members: Hyunsuk, Jihoon, Yoshi, Junkyu, Jaehyuk, Asahi, Yedam, Doyoung, Haruto, and Park Jeongwoo. The lineup includes both Korean and Japanese members.
Who is the leader of TREASURE?
Hyunsuk serves as the leader of TREASURE, with Jihoon often recognized as a co-leader. Both play central roles in guiding the group.
What is TREASURE's fandom called?
TREASURE's official fandom name is TREASURE MAKER, reflecting the idea that fans help build the group's success alongside the members.
What are some of TREASURE's most popular songs?
Notable TREASURE title tracks include "BOY," "I LOVE YOU," "MMM (음)," "JIKJIN (직진)," and "HELLO," spanning their THE FIRST STEP series and later releases.