K-Beauty β€Ί Library β€Ί Glossary

Dewy 촉촉

⏱ 1 min read
⚑ Quick answer: The hydrated, softly reflective finish Korean routines aim for, as opposed to the matte finish that dominated Western makeup for decades.

The hydrated, softly reflective finish Korean routines aim for, as opposed to the matte finish that dominated Western makeup for decades.

πŸ‡°πŸ‡· In Korean: 촉촉 β€” this is the word you'll see on Korean packaging and on Olive Young shelves.

See also

πŸ“– Cushion

Every term in this glossary is used the way Korean brands and Korean dermatology-adjacent marketing actually use it β€” which is often narrower than the English equivalent implies.

All 44 glossary terms β†’ Β· Build your routine free β†’

Explore more K-beauty guides β†’ ⏭ Up nextπŸ“– Olive Young 올리브영
πŸ’„ K-Beauty hubπŸ“š All guides🎀 K-Pop🧭 Korea travel

✍️ Written & reviewed by the KoreaPlus Editorial team β€” dermatologist-informed, cosmetic-science researched & source-cited. Last reviewed: 2026-08-10.

General educational information using cosmetic structure-function wording β€” not medical advice. Always patch-test new actives. Β© KoreaPlus.