Charlotte Cho and the K-Beauty Boom in the West
Charlotte Cho is a Korean American esthetician, author and entrepreneur best known as a co-founder of the Korean beauty retailer Soko Glam and the author of a popular guide to Korean skincare.
Her public work
Charlotte Cho co-founded Soko Glam, a U.S.-based online retailer that curates and sells Korean beauty products for the English-speaking market. She is publicly known for writing 'The Little Book of Skin Care: Korean Beauty Secrets for Healthy, Glowing Skin,' published in 2015, which walked readers through the multi-step Korean routine. She is also publicly described as a licensed esthetician, lending hands-on credibility to her educational content, and she later launched her own skincare line.
Why she matters
In the mid-2010s, as interest in Korean skincare surged in the United States, Cho became one of the most visible English-language explainers of K-beauty concepts such as double cleansing, essences and layering. Her retail platform and book helped translate Korean routines and terminology for newcomers, making her a frequently cited figure when people trace how K-beauty crossed over into mainstream Western awareness.
- Co-founder of the Korean beauty retailer Soko Glam
- Author of 'The Little Book of Skin Care' (2015)
- Publicly described as a licensed esthetician
- Helped popularize the multi-step Korean routine in English
- A leading English-language voice during the mid-2010s K-beauty boom
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