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Goji Berry: Korea's hanbang heritage ingredient 구기자

⚡ Quick answer: Goji Berry (구기자, gugija) is a hanbang botanical Korea has used in traditional skincare for generations. Goji-berry extract appears in K-beauty antioxidant and anti-ageing serums and creams, marketed to help skin look revitalised and protected against the appearance of dullness. Claims remain antioxidant and cosmetic.

Goji berry (gugija, the fruit of Lycium) is a classic tonic fruit in traditional Korean and East Asian medicine, documented in hanbang materia medica and valued as a nourishing, antioxidant-rich botanical in herbal tradition.

🗣️ Goji Berry — Hangul 구기자, romanized gugija, say "goo-GEE-jah".

In modern K-beauty

Goji-berry extract appears in K-beauty antioxidant and anti-ageing serums and creams, marketed to help skin look revitalised and protected against the appearance of dullness. Claims remain antioxidant and cosmetic.

Associated with the look of

agingdullness

Korean brands that feature it

Sulwhasoo · The History of Whoo

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✍️ Written & reviewed by the KoreaPlus Editorial team — dermatologist-informed, cosmetic-science researched & source-cited. Last reviewed 2026-06-21.

General educational information using cosmetic structure-function wording — not medical advice. Always patch-test new actives. © KoreaPlus.