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hince: Korean beauty brand 힌스

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Quick answer: hince: Muted, mood-driven colour that defined late-2010s Korean makeup. Hero products, tier, and how to buy authentic.

hince (힌스) is a Korean beauty brand known for muted, mood-driven colour that defined late-2010s korean makeup.

At a glance

mid 🌍 Ships internationally

Hero products

Where to buy hince authentic

hince is widely counterfeited on open marketplaces — buy from the brand's official store or a trusted first-party retailer.

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✍️ Written & reviewed by the KoreaPlus Editorial team — dermatologist-informed, cosmetic-science researched & source-cited. Last reviewed: 2026-08-23.

General educational information using cosmetic structure-function wording — not medical advice. Always patch-test new actives. © KoreaPlus.