IKEA’s Strategic Expansion in South Korea: A New Chapter in Urban Retail Innovation
IKEA’s Strategic Expansion: IKEA’s Urban Pivot in Asia IKEA, the globally recognized Swedish home furnishings powerhouse, is transforming its approach to Asian markets by placing South Korea at the heart of its new strategy. As consumer preferences shift toward convenience, digital connectivity, and sustainability, IKEA has chosen Korea—a tech-savvy, design-forward society—as a critical testing ground … 더 읽기