Hyundai Kona: A Compact SUV with Global Appeal
Hyundai’s Market Strategy Understanding Global Needs Hyundai, known for its strategic market approaches, recognized a growing demand for compact SUVs globally. The Kona was developed as a response to this demand, targeting urban drivers who desire the versatility of an SUV in a more manageable size for city driving. Design Philosophy Hyundai’s design philosophy, characterized … 더 읽기